Culture is communication and Communication is culture!!

“CULTURE” refers to the complex collection of knowledge, folklore, language, rules, rituals, habits, lifestyles, attitudes, beliefs, and customs that link and give a common identity to a particular group of people at a specific point in time. "COMMUNICATION" is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing , or behaviour.

 All social units develop a culture. Even in two-person relationships, a culture develops over time. Groups also develop cultures, composed of the collection of rules, rituals, customs, and other characteristics that give an identity to the social unit. Communication is the exchange and flow of information and ideas from one person to another, it involves a sender transmitting an idea, information, or feeling to a receiver.

The relationship between communication and culture is a very complex and intimate one. First, cultures are created through communication; that is, communication is the means of human interaction through which cultural characteristics whether customs, roles, rules, rituals, laws, or other patterns are created and shared. It is not so much that individuals set out to create a culture when they interact in relationships, groups, organizations, or societies, but rather that cultures are a natural by-product of social interaction. Without communication and communication media, it would be impossible to preserve and pass along cultural characteristics from one place and time to another.

Communication processes occur in specific cultural contexts, with unique normative beliefs, assumptions, and shared symbols. Culture influence what people communicate, to whom they communicate, and how they communicate? There has been little systematic cross-culture research to explicate the effect of communication media on communication effectiveness. Culture and Communication both are important for creating content for a newspaper, television, radio or internet.